Creating a competition to solve global issues through entrepreneurial thinking. 

Sector: Energy
Scope of works: Art direction, Print design, Digital design, Branded environments

Shell Ideas360 is a global competition that engages and inspires students to submit innovative ideas that tackle the pressures on the world’s energy, water and food resources. It also seeks to position Shell as an innovative and responsible company, and enhance its employer attractiveness. The challenge was to promote and increase awareness of the competition through both digital advertising and in print format. A distinct visual language featuring striking photography was developed in unity with carefully crafted headline questions that were aimed to capture the students’ imagination and spark ideas.