Developing a new brand identity for innovative company specialising in special care.

Sector: Health and medical
Scope of works: Brand identity, Creative strategy, Art direction, Website design, Print design

Design Specific design and produce a wide range of specialist medical devices and dental equipment for handling patients with special needs. The products are used by professionals such a dentists and surgeons across the world from Australia to the US - the company even provided equipment for the London Paralympic games. We worked closely with the Design Specific team to create a striking new identity. The new brand was designed to capture the innovative and insightful nature of the company, whilst the logo represents the dispersal of knowledge and the development of new ideas. The company saw a 70% growth in sales since the rebrand was completed.