Creating aspirational online & offline content for a global motorsport brand.

Sector: Motorsports
Scope of works: Print design, Digital design, Art direction, Branded environments, Illustration

Red Bull Air Race required visually engaging designs that communicated the thrill and excitement of the sport, across a variety of platforms that appealed to global partners, sponsors and their dedicated fanbase. Deliverables included a ‘go-to’ guide for international media, a premium hospitality brochure for corporate clients and ongoing social media support.

I also produced conceptual designs for the ‘Skylounge’ area - this space was dedicated to premium paying guests and needed an exclusive, luxury feel. I explored how the Skylounge logo could be reflected in the design of the space itself and how to make pilot information accessible to guests in a fun and interactive way.